The resulting Santos watch was a commercial success, paving the way for other legendary Cartier watches like the Tonneau, the Tank Française and the Crash throughout the 20th century.Īs Cartier entered the new millennium, it began producing a number of new models. Louis Cartier (1875–1942), the grandson of the house’s founder Louis-François Cartier, developed a wearable watch in 1904 at the request of his friend the charismatic pilot Alberto Santos-Dumont, who wanted to be able to tell the time mid-flight without pulling out his pocket watch. Launched in 2010, the Calibre de Cartier was the internationally acclaimed French jeweler’s bold statement - and a relatively affordable one - in the men’s sports market, although the watch remains true to Cartier’s design heritage through signature elements, such as sword-like hands and an inlaid blue cabochon in the winding crown.įounded in 1847, Cartier is credited with popularizing one of the first true modern wristwatches. With a robust 42mm case, thick rounded lugs and a simple dial that combines Roman numerals and baton indexes, the 5.3-ounce watch exudes a gentle masculine aesthetic. And that is precisely what the Cartier design team intended. We will NOT barrage you with a relentless stream of daily or even weekly emails.If you were to describe the Calibre de Cartier watch in a word, it would be simply this: masculine. At your choice, we will periodically send you newsletters and promotional emails.
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